![]() From 1900-1917 Shwab fought overtly against the temperance movement and those demanding Prohibition. Then Shwab sued Davis and forced to sell his share in the company. The distillery continued to grow and gain momentum.Īfter Master Distiller Maclin Davis died death in 1898, Norman Davis his son ran the production side of the distiller and briefly became the "Geo.A.Dickel & Co." second Master Distiller. Shwab started advertising the whiskey nationally, and then internationally. ![]() She was not involved in any part of the distillery, saloon or wholesale parts of the business and when she died in 1916 she willed her share to her sister's husband Victor Shwab, who was a longtime partner of Dickel. George Dickel died in 1894 and left his majority share to his wife Augusta. They advertised the saloon as the "World Headquarters" of Cascade Whisky. It was Shwab who also decided that the company needed a really swanky metropolitan home office, so he bought the very hip "Climax Saloon" in Nashville. As part of that agreement "Geo.A.Dickel & Co." became the sole distributor of Cascade Whisky. In 1889 Shwab bought out the two partners from Coffee County and the Cascade Distillery was now entirely owned by Dickel, Shwab and Davis. His brother-in-law Victor Scwab started taking on some responsibility at the distillery and all of the day to day functions on the wholesale shipping side of the business. In 1887, Dickel was involved in a shipping accident and became unable to carry on many of things that he had been doing. George Dickel followed a Scottish tradition of spelling whisky without an “e.” That's because the company and George Dickel himself knew that their "Sippin' Whisky" had the highest quality and was as smooth as any of the Best Scotch Whiskies out there. Just three years later in 1868 he founded "Geo.A.Dickel & Co.",a wholesaling company that bought whiskey from distillers all over Tennessee and Kentucky and sold it throughout the south, not just in barrels, but in bottles and gallon jugs as well. When the war ended in 1865, George had one of the largest liquor store operations in the city on South College Street. He started in business with a retail store in Nashville in 1852 from which he began to sell whisky in 1861 during the Union occupation of Tennessee. George Augustus Dickel was an immigrant from Germany born in 1818 who came to the United States in 1844. The brand is owned by Diageo, a huge spirit conglomerate headquartered in London, England. George Dickel's accounts for 7% of all Tennessee Whiskey produced and sold in the world. Dickel Distillery located in Tullahoma, Tennessee produces 8 brands, labels and variations of Tennessee Whiskey. George Dickel is the second most popular brand of Tennessee Whisky in the world.
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